Together with the accession of Glu Mobile, EA is going to have big and growing mobile company generating $1.32 billion in bookings. That includes more than 100 million monthly FUT Coins gamers on mobile, bringing in EA's global reach throughout computers, games, and mobile platforms to 430 million players. Glu Mobile can leverage EA's marketing abilities to expand its franchises globally and grow even further.
There are lots of synergies between both of these game producers. Glu Mobile's team, headed by former Electronic Arts veteran Nick Earl, has shown quite adept at producing, analyzing, and launch titles across numerous genres, such as role-playing, sports, and lifestyle titles. Tap Sports Baseball has been a hit for the company, growing from about $4 million of reservations in 2014 to over $90 million in 2019.
A deep pipeline of fresh games.The development pipeline at Glu Mobile looks quite promising. It has new names set to start shortly, including Harness Sports Fishing, Deer Hunter World, and also an updated version of Tap Sports Baseball for the 2021 season. EA plans to bring Tap Baseball to fresh nations with its licensing experience from EA Sports.There can also be Table fresh, a new lifestyle sport, in addition to a selection of hyper-casual games starting from Glu's Crowdstar studio.
What's more, Glu Mobile may bring new ideas to Cheap FIFA Mobile Coins about ways to decorate certain names. For instance, Glu recently relaunched an e-commerce shop in Design Home, making it the very first game company to try this unique angle of in-game monetization. The company reported seeing favorable early results from this initiative around the very last earnings call.
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